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There are a number of ways to market a website. Today I will be describing Google Adwords & SEO. Google Adwords is a way to put ads on Google related searches for the website you’re trying to drive traffic towards. SEO stands for Search Engine Optimization. If you have a blog or website, and don't know what SEO is, that’s probably the reason why you haven't been getting many viewers. I've known about SEO for a while, but have just recently started doing heavy research on the subject. By the time you’re done reading this article, you will have a good understanding of which options you may wish to take to market your website better, whether or not you need to create more content, or if you need to label it better through advanced meta-tagging. (Meta-Tags are located in the Metadata Information dropdown menu located in each article.)
You might notice this article title for example. All of the sentences are comprised (at least partially) of keywords relevant to the subject matter. Keywords don't necessarily make for great website or article titles though. Personally I would rather have witty, interesting, non SEO focused titles that engage the viewer. Sacrifices have to be made. If you’ve already picked out your domain however, that’s okay. As long as one word in the title is a keyword, and that keyword matches the theme of your website, you’re in good shape.
We will be able to work with you to help you climb search results quickly, easily and with minimum effort, and spend more time developing your content if need be!
What do you do about your meta-tags? More is better, right? So whats to stop me from placing 20,000 tags at the end of every post? From what I understand, the more tags / keywords you have, the better. But they all have to be relevant! If someone were to search google for "learn affiliate marketing" and this article had nothing but meta-tags relating directly to that subject, I would rank higher then an identical blog with wildly varying keywords. . That's because if you put the tag 'sexy' at the end all your posts, Google with think that your blog is a little bit more about 'sexy' and a little bit less about 'affiliate marketing'. Finally your copy needs to contain keywords as well. If you can supplement a statement with a relevant keyword and still sound clever, do it. For example: In an earlier paragraph I stated that I would 'rather have witty, interesting, non SEO focused titles that engage the viewer'. My first instinct to describe my article titles only as witty and interesting. But I saw my oporitunity to inject a keyword and I did it. One thing that I have not been doing is pushing this website. There hasn't been much to push until just recently. The single most important factor for getting highly ranked in search engines is how many links are directed toward your website. Every article I have read has stressed this. Comments in forums and on other blogs DO count, so get out there and start whoring your site! Having a Signature Image on a forum that links to your website is also great! Be sure however to add an 'Alt' tag to the image code as it is just like a meta-tag, but for images. An example would be, <a href=http://www.yourdomain.com><img src="http://www.yourdomain.com/marketing2010.jpg" alt="Marketing Chart"></a> I have heard it mentioned that who's linking is just as important as how many total links there are. For example: If I were to create a second website, with 50,000 pages and 50,000 links pointed back to this website, it probably wouldn't help my rankings much. Because the new blog isn't ranked well with google. Those links have very little value. Whereas if say AOL.com were to post a link to my website, it would probably help substantially. Also on the subject of links there seems to be a time factor involved. Several articles have mentioned that the older a link is, the more value it has until it reaches maturity. Which means if you hustle your ass of and get some links out there, you still might have to wait a couple of months before they start having an effect on your page rank.
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